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MCUtility Crowned Demo Jam Winner At London’s Calling 2025

We came, we showcased, we won!

Cloud Analogy, a leading Salesforce summit consulting partner, proudly took center stage at London Calling 2025 as a Gold Sponsor, marking a monumental chapter in our journey. 

From energizing connections to our thrilling win at the Demo Jam, the London Calling event was an experience to remember. At Booth #3, our experts brought innovation, inspiration, and insight — and stole the spotlight with MCUtility, our all-in-one multichannel messaging app natively built for Salesforce.

Starting with a Vision. Winning with Passion.

The journey of MCUtility began back in 2024. With a bold vision to streamline conversations across WhatsApp, SMS, and Email, our team set out to build something transformative. This Salesforce-native multichannel messaging tool not only enhances communication but also redefines how businesses engage with their customers.

And fast forward to 2025: We did it.

Cloud Analogy won the Demo Jam Winner at London Calling 2025, thanks to MCUtility. We showcased the power of this dynamic app in just three minutes, featuring a live rap performance by none other than Nat James, whose catchy beat and powerful lyrics ensured everyone remembered the name — MCUtility!

Sachin Arora, Delivery Head – Salesforce, Cloud Analogy:Showcasing MCUtility live on stage and receiving that level of energy and applause from the community was an unforgettable moment. We built MCUtility to solve real-world challenges, and winning the Demo Jam proves we’re on the right track. This is just the beginning — there’s so much more to come.

 

Cloud Analogy at London’s Calling 2025 – An Unforgettable Experience

Cloud Analogy’s presence at London’s Calling 2025 wasn’t just about brand exposure—it was about meeting people, sharing insights, building connections, and showcasing real innovations that transform the Salesforce ecosystem.

With the theme of innovation, integration, and impact, Cloud Analogy’s booth became a buzzing hotspot of knowledge exchange, live demos, thought leadership, and exciting networking moments with attendees from across industries.

Highlights included:

  • 1-on-1 strategy discussions with Salesforce-certified experts

  • Live MCUtility demonstrations showing how to unify Email, SMS, and WhatsApp communication

  • Free consultations on CRM customization, digital transformation, and marketing automation

  • Exclusive giveaways, instant bookings, and more!

Why MCUtility Deserves the Spotlight

MCUtility is more than a messaging tool—it’s a Salesforce-native app that empowers businesses to manage their WhatsApp, SMS, and Email conversations from a single platform.

Top Benefits of MCUtility:

  • MultiChannel Messaging: Engage customers across WhatsApp, Email, and SMS without leaving Salesforce
     
  • No-Code Setup: Easily configure accounts and messaging channels without writing a single line of code
     
  • 100% Native to Salesforce: Seamless integration ensures faster performance and complete data consistency
     
  • Advanced Features: Includes automation, templates, and real-time message tracking for smarter communication
     
  • Agentforce Enabled: Empower agents with real-time responses, message assignment, and productivity tools
     
  • Easy to Use: Built with a user-friendly interface for admins, marketers, and sales teams alike

Global teams are already leveraging MCUtility to streamline communication, boost productivity, and deliver superior customer experiences—all within the Salesforce ecosystem.

Ajay Dubedi, CEO & Founder, Cloud Analogy:Winning the Demo Jam at London Calling 2025 is more than a milestone — it’s a reflection of our team’s innovation, passion, and customer-first mindset. MCUtility started as a bold idea to simplify multichannel communication in Salesforce, and today, it’s changing the way businesses connect. I’m incredibly proud of what we’ve achieved and excited for what’s next.”

Our Commitment to the Salesforce Community

As a Salesforce Summit Consulting Partner, Cloud Analogy brings unmatched expertise, innovation, and energy to every event, and London’s Calling 2025 was no exception.

Whether it was delivering a killer 3-minute demo, hosting live tech talks, engaging in thought leadership discussions, or simply connecting with the Salesforce Ohana, we left a lasting mark.

We are on a mission to drive innovation, improve customer experiences, and make digital transformation accessible to businesses of all sizes.

At London’s Calling 2025, our presence reflected our passion for:

  • Bringing real value to the Salesforce ecosystem
  • Building partnerships rooted in trust and results
  • Continuously innovating with products like MCUtility
  • Empowering businesses through CRM consulting, development, and support

Final Wrap

Cloud Analogy’s success at London’s Calling 2025 is just the beginning. Our Demo Jam win, MCUtility spotlight, and the unforgettable rap performance were just highlights of what we stand for — innovation, connection, and excellence. A huge thank you to everyone who visited Booth #3, joined the MCUtility demo, rapped along with Nat James, and shared in our vision.

With more innovations, integrations, and customer success stories on the horizon, we’re excited to continue pushing the boundaries of what’s possible with Salesforce.

If you missed us at London’s Calling or didn’t catch the MCUtility, powered by Agentforce, in action, don’t worry—we’d still love to connect. Book your free demo and see how it can transform your messaging strategy within Salesforce.